purchase intention
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Purchase of T-Mobile USA by AT&T — The merger of AT T and T Mobile USA was announced on March 20, 2011. On August 31, 2011, the Antitrust Division of the United States Department of Justice formally announced that it would seek to block the takeover, and filed a lawsuit to such… … Wikipedia
purchase intent scales — Scales used in marketing research to measure a respondent s intention to buy or not buy a product. They are most often used when a company is testing a new product and is attempting to gauge the potential sales of the product … Big dictionary of business and management
marginal purchase — A purchase wherein the full price or cost of the stock or commodity purchased is not given to the broker at the time of the execution of the order of the customer, without regard to whether the purchase was made as an investment with the… … Ballentine's law dictionary
Ken Purchase — Infobox MP honorific prefix = name = Ken Purchase honorific suffix = constituency MP = Wolverhampton North East parliament = majority = 8,156 (24.7%) predecessor = Maureen Hicks successor = Incumbent term start = 9 April 1992 term end = birth… … Wikipedia
Louisiana Purchase — Vente de la Louisiane Le territoire vendu dépasse les 2 millions de km² La vente de la Louisiane (en anglais Louisiana Purchase « l achat de la Louisiane ») est la cession par la France de plus de 2 144 476 km²… … Wikipédia en Français
Closing purchase — A transaction in which the purchaser s intention is to reduce or eliminate a short position in a stock, or in a given series of options. The New York Times Financial Glossary … Financial and business terms
Opening purchase — A transaction in which the purchaser s intention is to create or increase a long position in a given series of options. The New York Times Financial Glossary … Financial and business terms
closing purchase — A transaction in which the purchaser s intention is to reduce or eliminate a short position in a stock, or in a given series of options. Bloomberg Financial Dictionary A transaction in which a position is purchased to cancel a sold position… … Financial and business terms
Consumer behaviour — Psychology … Wikipedia
Intent scale translation — is a mathematical technique used by marketers to convert stated purchase intentions into purchase probabilities, that is, into an estimate of actual buying behaviour. It takes survey data on consumers purchase intentions and converts it into… … Wikipedia
Logit analysis in marketing — Logit analysis is a statistical technique used by marketers to assess the scope of customer acceptance of a product, particularly a new product. It attempts to determine the intensity or magnitude of customers purchase intentions and translates… … Wikipedia